2022 TN YF&R Beef backer contest
JULY IS BEEF MONTH IN TENNESSEE!
We have a fun way to help you celebrate! Enter the TENNESSEE YF&R BEEF BACKER CONTEST!
The purpose of this promotion is to encourage consumers to purchase and prepare more beef this summer. We want to keep beef King of the Grill, as well as identify the best Beef Backer in the state! This project is a great way to fellowship, promote beef, and build a better relationship with your local grocery stores and the beef retailers in your community.
The Tennessee Beef Industry Council will provide counties with Beef promotional items including recipes, signage, graphics, and other items to be used in giveaways or contests of your choosing. Please fill out the provided Projection Form to receive materials (link). All requests must be submitted at least 14 days prior to your event. Once your projection form is received, we will send out materials to the contact person listed. If you are running an ad in a publication and need a digital image or graphic (food photography, recipes, logos, etc), please email [email protected] Have fun and be creative!
The Evaluation Form must be completed for entry in the contest. Please refer to it when planning your promotion. The contest will be ongoing from June 1st - July 31st.
Completed evaluation forms, pictures, and ads are due by AUGUST 8th!
The top three promotions will receive the following:
1st Place: $1500.00
2nd Place: $1000.00
3rd Place: $500.00
Section VI of the YF&R section in TFBF County Awards of Excellence (CAE) report could garner a county five points for involvement in the Beef Backer program.
Questions? Contact Janna Sullivan at [email protected] or (615) 896-5811
Guidelines for 2022 tn yf&r beef backer contest
Promotion Purpose:
- To encourage consumers to purchase and prepare more beef this summer
- To recognize county YF&R groups involved in promoting beef in their community
Promotional Details:
- YF&R group chooses the details of promotion (i.e., time, date, etc.)
- Events can be shared on personal and community social media pages, but must be hosted by county YF&R or community page
- Winners will be determined by evaluations turned in after promotion
- Counties must fill out Evaluation Form and send video/promotion details for judging
Judging Criteria:
- CREATIVITY
- Estimated reach of promotion in community
- Established talking points for promotion
- Giveaways held at event
- Use of Beef promotional materials at event provided by the Tennessee Beef Industry Council
- Event promotions in local newspapers, magazines, radio, etc.
- Direct consumers to www.beefitswhatsfordinner.com for more recipes and beef information.
- Event must take place between June 1 -July 31, 2022
Top 3 Promotions will receive monetary prizes. All checks will be made to the county YF&R organization. Winners will be presented during the YF&R Luncheon at Farm Bureau Convention.
Section VI of the YF&R section in TFBF County Awards of Excellence (CAE) report could garner a county five points for involvement in the Beef Backer program.
Evaluations must be submitted by August 8th, 2022!
Questions? Contact Janna Sullivan at [email protected]
2022 yf&r EVENT PROJECTION FORM
Complete & submit this form 10 days BEFORE your event.
2022 yf&r Event EVALUATION FORM
This form must be completed AFTER your event and submitted by August 13th to be considered for judging.