Beef Backer Contest
JULY IS BEEF MONTH IN TENNESSEE!
We have a fun way to help you celebrate! Enter the TENNESSEE YF&R BEEF BACKER CONTEST.
The purpose of this contest is to encourage consumers to purchase and prepare more beef this summer, keeping it ‘King of the Grill’. And, of course, to identify the best Beef Backer in the state! This project is a great way to fellowship, promote beef, and build a good relationship with your local grocery stores/ beef retailer in your community.
The Beef Council will provide counties with Beef promotional items, including recipes, signage, graphics, and a few elements for the enter to win giveaway.
Please fill out the Event Projection Form (below) to receive materials. All requests must be submitted at least 30 days prior to event. Once projection form is received, we will send out materials to the contact person listed. If you are running an ad in a publication and need a digital image/graphic (food photography, recipes, logos, etc) please email [email protected].
Have fun and be creative! The Evaluation Form must be completed for entry in the contest. Please refer to it when planning your promotion. The contest will run July 1st-31st. Completed evaluation forms, pictures, and ads are due by AUGUST 13th.
Guidelines for promoting July Beef Month
Promotion Purpose:
- To encourage consumers to purchase and prepare more beef this summer
- To identify county YF&R groups who are involved in promoting their beef industry
Promotional Details:
- YF&R group chooses the details of promotion (i.e. time, date, etc.)
- If your event is virtual, it must be held on a new page created only for this contest
- Events can be promoted on personal & other community social media pages, but not hosted on those pages.
- Winners will be determined by evaluations turned in after promotion
- Counties must fill out Evaluation Form and send video/promotion details for judging
Judging Criteria:
- CREATIVITY!
- Estimated Reach of Promotion
- Establish talking points for promotion
- Hold a giveaway at event
- Use Beef promotional materials at event (provided by the Tennessee Beef Industry Council)
- Promote event in local newspaper, magazine, radio, etc.
- Direct consumers to www.beefitswhatsfordinner.com for more recipes and beef information.
- Event must take place between July 1-31, 2021
Top 3 Promotions will receive $1000 for their County YF&R group. Section VI of the YF&R section in TFBF County Awards of Excellence (CAE) report could garner a county five points for involvement in the Beef Backer program.
Evaluations must be sent into TN Beef Council by August 16th, 2021.
BEEF BACKER EVALUATION FORM
This form must be completed AFTER your event and submitted by August 13th to be considered for judging.