Real Moms. Real Stories.
Raising Families and Real Food.
Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources.
Cattle farmers have many tools to keep the animals in their care healthy and safe, including nutrition programs, veterinary care, facilities that ensure comfort, and good management practices, such as low-stress handling, vaccines and antibiotics, when necessary. No matter the tool, when it comes to animal health, the practices are science-based, regulated and, above all, good for the animal and the consumer.
At each step during the beef lifecycle, one important thing remains constant – and that’s the beef community’s shared commitment to raising cattle in a safe, humane and environmentally sustainable way. Working together, each segment of the beef lifecycle aims to make the best use of vital natural resources like land, water and energy - not just for today, but also for the future.
Everyone plays an important role in beef safety – from the cattlemen and women who continually invest in and learn from beef safety research studies to the various government entities responsible for overseeing food safety regulations and inspections. And even you – play a vital role in maintaining beef safety standards when it comes to proper food handling and cooking practices.
Sustainability is a continuous journey being carried out by each generation of farmers and ranchers responsible for raising and supplying beef across the world. To the beef community, sustainability comprises much more than environmental considerations. Today, a sustainable food supply balances efficient production with environmental, social and economic impacts.
We have a variety of choices when shopping the meat case, from grain-finished to grass-fed, to conventional and organic beef. Find out what all of those different options actually mean!