2022 Cattlemen's All star beef backer
JULY IS BEEF MONTH IN TENNESSEE, and we have a fun way to help you celebrate! Enter the TENNESSEE CATTLEMEN’S BEEF BACKER CONTEST!
The purpose of this promotion is to encourage consumers to purchase and prepare more beef this summer. We want to keep beef King of the Grill, as well as identify the best Beef Backer in the state! This project is a great way to fellowship, promote beef, and build a better relationship with your local grocery stores and the beef retailers in your community.
The Tennessee Beef Industry Council will provide counties with Beef promotional items including recipes, signage, graphics, and other items to be used in giveaways or contests of your choosing. Please fill out the provided Projection Form to receive materials (link). All requests must be submitted at least 14 days prior to your event. Once your projection form is received, we will send out materials to the contact person listed. If you are running an ad in a publication and need a digital image or graphic (food photography, recipes, logos, etc), please email [email protected] Have fun and be creative!
The Evaluation Form must be completed for entry in the contest. Please refer to it when planning your promotion. The contest will be ongoing from June 1st - July 31st.
Completed evaluation forms, pictures, and ads are due by AUGUST 8th!
The top three promotions will receive the following compensation:
1st Place: $1500.00
2nd Place: $1000.00
3rd Place: $500.00
Questions? Contact Janna Sullivan at [email protected] or (615) 896-5811
Guidelines for cattlemen's beef backer contest
PROMOTION PURPOSE:
The top three promotions will receive the following compensation:
1st Place: $1500.00
2nd Place: $1000.00
3rd Place: $500.00
- To encourage consumers to purchase and prepare more beef this summer
- To identify county associations who are involved in promoting their beef industry
- Cattlemen choose the details of promotion (i.e. time, date, etc.)
- Winners will be determined by evaluations turned in after promotion
- Counties must fill out evaluation form and send pictures of event for judging
- CREATIVITY
- Estimated reach of promotion in community
- Established talking points for promotion
- Giveaways held at event Use of Beef promotional materials at event provided by the Tennessee Beef Industry Council
- Event promotions in local newspapers, magazines, radio, etc.
- Direct consumers to www.beefitswhatsfordinner.com for more recipes and beef information.
- Event must take place between June 1 -July 31, 2022
The top three promotions will receive the following compensation:
1st Place: $1500.00
2nd Place: $1000.00
3rd Place: $500.00
Cattlemen's Beef backer projection form
Complete & submit this form 10 days BEFORE your event.
Cattlemen's beef backer evaluation form
This form must be completed AFTER your event and submitted by August 13th to be considered for judging.view the form >