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Beef checkoff information & Industry resources

Understanding the beef checkoff 

beef checkoff logo

Learn how The Beef Checkoff program is working for you through initiatives such as consumer advertising, marketing partnerships, public relations, education, and research.

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Masters of beef advocacy

Masters of Beef Advocacy Logo

A self-directed online training program designed to equip beef producers & industry allies with the information they need to be everyday advocates for the beef community. Earn your MBA today!

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Tennessee Beef Quality Assurance (BQA) Program

Thunderview

Tennessee's program committed to raising quality within every segment of the beef industry.

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National Beef Quality assurance (BQA) program


BQA Web Logo

A national program committed to raising quality within every segment of the beef industry.

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UT Beef & Forage Center

Cattle On The Prairie

The UT Beef & Forage Center facilitates research & educational activities while serving as a focal point and catalyst for research, Extension, and teaching efforts related to issues facing beef and forage systems in Tennessee and beyond.

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TN USDA Market News Reports

Chef's Roll Arizona Photos, Chef's Roll Arizona Photos

Helping Tennessee farmers and agribusinesses make sound marketing decisions. 

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TN Beef Promotion Program

Stoney Creek Farm

Supports in-state research, education, and promotion of beef in Tennessee. 

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TN Beef Directory Submissions

Rethink the Ranch

If you raise & direct market beef, consider adding your business to our directory.  

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