Murfreesboro, Tenn., (September 6, 2023) – Tennessee Beef Industry Council is proud to announce that Macon County 4-H Club has won the 2023 Tennessee All-Star Beef Backer Contest.  The purpose of this contest is to get 4-H clubs involved in promotion of beef during July Beef Month. 4-H Clubs across the state compete for the best beef promotion event to encourage consumers to purchase and prepare more beef, keeping it King of the Grill.   

Macon County held eight different events during July which included several elements.  The events were held at Save-A-Lot, Mike's Food Value, and Reese’s Piggly Wiggly. Free hamburgers, recipes, steak samples, and other beef related items were given out to citizens of Macon County.  

They also had numerous social posts that engaged consumers with approximately 10,523 people reached based off insights on each post made.   “The Beef Backer program is our way of getting 4-Hers involved in beef promotion, we love to see all the unique ideas they come up with. They are all winners in our book!”, said Emily Haskew, Director of Marketing and Communications.  

For more information, visit the TBIC website, www.tnbeef.org or call (615) 896-5811.