As we are all trying to adjust to the massive changes COVID-19 has brought about, I wanted to share an update from the Tennessee Beef Industry Council and the Beef Checkoff Program. We will be working with the Board of Directors, our staff and our national partners to re-examine our marketing direction amid the cancellation and postponements of many programs and scheduled activities.
Our team will be shifting much of our focus to virtual experiences for events that are conducive and concentrating on social and digital media as we regroup and provide influencers and consumers with useful information on topics of interest including easy flavorful recipes and meal ideas, guides to selection, preparation and storage and timely ‘how to’ videos. We are working to develop timely social media content and are optimistic about several fall events we are continuing to plan.
I am also aware of the extremely tumultuous cattle industry business climate. I have been in contact with national, state and local industry leaders who are working tirelessly to represent the industry, making sure commerce continues to move, supplies of beef are being delivered to Americans throughout the nation, and the important concerns of cattlemen and women are being addressed.
I have never experienced times such as these, but I know the human spirit is strong and our agricultural grit is tough, and we will persevere. The Tennessee Beef Council is committed to managing your Beef Checkoff program with continued passion and judiciousness.
Valerie Bass, Executive Director Tennessee Beef Industry Council
For more information about the Tennessee Beef Checkoff Program visit the Cattlemen's Corner page of our website, and to see the national efforts made by the Cattlemen’s Beef Board and their contractors, visit DrivingDemandforBeef.com.