Education

We strive to provide youth and youth influencers with factual information about beef nutrition & how cattle are cared for and raised. 

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Nutrition

We share science-based nutrition information with the public and health professionals to educate on beef's role in a healthy diet. 

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Retail

We work with retailers to increase beef promotions and sales & provide product training and education for retail staff members. 

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Foodservice

We work with foodservice operators to increase beef promotions and sales & provide training and education for foodservice professionals. 

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